As of December 2021, roughly half of US adults had not used voice shopping and were not interested in doing so, according to our ecommerce survey with Bizrate Insights. However, companies are forging ahead with plans to provide voice shopping tools to customers.
In fact, Walmart acquired Botmock, a conversational AI startup, and has partnered with Google, letting customers add items to their virtual shopping cart through Google Assistant and learning about their shopping habits in the process. Target and Carrefour also struck such deals with Google, while Ocado partnered with Amazon to create a similar experience through Alexa
Looking ahead, as voice shopping becomes more ubiquitous and brands learn to better engage new users, consumer interest has the potential to grow.
